GREEN LUXURY HOTEL PFÖSL: Naturally Green
Those who find themselves surrounded by greenery often feel it instinctively: this is where I belong. As the harmonious center of the color spectrum, green unites the calming power of blue with the energy of yellow. It symbolizes nature, soothes the mind, and at the same time inspires inner growth. If longevity had a color, it would likely be green.
At the Green Luxury Hotel Pfösl in South Tyrol, the color green is ever-present—not only on the surface but deeply rooted in the hotel’s philosophy. Nestled on a sunny high plateau, 35 hectares of meadows and forests blend seamlessly with this luxurious retreat. Parts of the hotel even disappear quite literally beneath the green turf.
What nature wears on the outside flows gently inward. Host Eva Zelger decorates the interior with carefully arranged branches, grasses, and flowers, creating atmospheric displays. Her sister Brigitte Zelger lovingly processes around 50 healing and garden herbs—using them in the natural cuisine, as fragrant incense, aromatic teas, or as refined ingredients in the hotel’s signature gin. Speaking of spirits and wines, that’s the domain of Eva’s husband Daniel, the third host of the hotel. As a passionate sommelier and bar manager, he places great importance on a curated selection of wines and beverages from small regional producers, as well as house-made syrups.
“When you're born in a place this beautiful, it just makes sense to work in harmony with the nature around you.”
Brigitte, Eva und Daniel –
Hosts at Green Luxury Hotel Pfösl
The surrounding landscape is also reflected in artistic photography that quietly adorns rooms and spaces. Renowned photographer Gustav Willeit has captured the green wonders of the Pfösl forest with a delicate touch.
And then there's the green that remains invisible—yet deeply felt. It lives in the mindful actions of the hosts. Their conscious and respectful approach to resources and people is a guiding principle and evident in every aspect of the hotel: from architecture to natural wellness, from the nature-inspired cuisine to outdoor activities. It’s a circle that comes full and harmonious. A holistic concept. A green in all its shades.
