CME / March 19, 2020 / DESIGN & ARCHITECTURE

dasMAX, Seefeld/Tyrol: Urban.Rural.Max

“Do more of what makes you happy” – that’s the motto of the dasMAX hotel in Seefeld. You can feel the vibe, and that’s why dasMAX makes us happy, too.

Speak to any Austrian about Seefeld in Tirol and they’ll probably all have a similar image in their heads. Nestled on a plateau between the Wetterstein and Karwendel ranges, it was used several times as a venue for the Winter Olympics, evoking images of classic winter tourism, idyllic Tyrolean mountain landscapes and quaint chalets.

For a long time, I felt it was just a tourist destination with an overload of chalets in a too-obvious traditional regional style, with a smattering of Bavarian-baroque elements, and they seemed like caricatures of architecture in my eyes. Considering the hotel industry is the future, I didn’t want anything to do with that image.

Architect Alexander Meissl has a couple of other words in mind when he talks about his home town.
das Max

Luckily times have changed and provided an opening for a hotel like the dasMAX boutique hotel developed by Meissl. 

Freedom, individuality and a healthy dose of modern design

dasMAX now offers a combination of both a typical Alpine destination and modern urban design. The stylish BoConcept rooms provide everything you could possibly need and only lack the things you don’t. Different materials, shapes and colours have been styled together to create a “happy” ambience. The spa area and roof terrace invite you to sit back and chill, while at the 24/7 honesty bar guests can mix up their drinks around the clock, as the name suggests.


Arrival is simple, check-in is uncomplicated and flexible. Seefeld itself has a lot to offer for nature enthusiasts and city lovers in equal measure, with cool bars and restaurants demonstrating the benefit of being in a popular destination. And for those who still love the traditional side of things, you can find that, too.


To the hotel

More stories to the hotel

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